The power of push and pull
What motivates our customers? What inspires their behaviours? How can we seek to change them? Understanding behavioural change when defining opportunities for the brand is an important part...
View Article5 Things … April 2015
Here, David shares 5 Things that he has found interesting and inspiring this week 1. Is Google advancing detection and treatment of cancer cells with new patent? Google’s work to find new...
View ArticleHow can we improve patient engagement and support? Start by understanding...
Major pharma companies tend to adopt vision and mission statements which put the patient at the centre, for example: We want to help people to do more, feel better, live longer....
View Article3 Things … June 2015
Listening to customers is a fundamental part of what we do every day at Strategic North. Here, David Coleiro widens the perspective, looking at viewpoints from healthcare and beyond, including Lessons...
View Article3 Things … August 2015
In our latest 3 Things, Michael White shares recent news stories and research findings that have inspired him and will perhaps makes us all look at things a little differently. 1. Take a break....
View ArticleWhat keeps pharma folk up at night?
It’s Hallowe’en … so what keeps you awake at night? Our very own David Coleiro is one of 8 experts who share their fears for pharma in this latest blog by Dr Nicola Davies in Eyeforpharma.
View ArticleManchester City of Science …and home of Strategic North
Manchester is the proud home of Strategic North and the city has always provided the foundation and spark for our growth. To understand the reasons for this we need to know more about the dynamic of...
View Article3 Things … March 2016
This month our team have been inspired by research findings that show even small changes to our daily choices and routines can bring benefits to our health, productivity and the outcome of therapies....
View ArticleSo what is patient centricity?
In our new series of patient-focused thought pieces, we are delighted to bring you this expert guest blog contributed by Mark Duman. Reflecting on Mark’s insights and experience, the Strategic North...
View ArticleThe patient journey made real. Strategic North visit The Christie.
Being based in Greater Manchester, we are truly privileged to be part of a world class healthcare and biopharma community, the European City of Science no less. It supports, stimulates and inspires...
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